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Analytics & Conversion Tracking

Tie every dollar to a result.

In short

What are analytics and conversion tracking services?

Analytics and conversion tracking services set up the systems that measure what your marketing actually earns. They include GA4 configuration, conversion and ecommerce tracking, server-side measurement, reporting dashboards and attribution. The result is trustworthy data that ties every dollar of spend to a real outcome, so you invest in what works and cut what does not.
100
Conversions tracked
38
More attributed revenue
4
To full setup
1
Source of truth
A reporting dashboard showing campaign results on a laptop
Clean reporting that ties spend to real results.
What's included

Measurement you can finally trust.

GA4 setup

A clean GA4 property with the right events, audiences and conversions, configured for privacy and built to actually answer business questions.

Conversion tracking

Forms, calls, bookings, sign-ups and purchases tracked accurately across Google Ads, Meta and every channel you run.

Server-side tracking

A server-side tag container that beats ad blockers, cookie limits and iOS changes, so your conversion data stays accurate.

Dashboards

Live Looker Studio dashboards that turn raw data into plain-English answers your whole team can read at a glance.

Attribution

Channel and campaign attribution that shows which touchpoints drive revenue, so budget follows results, not guesswork.

Reporting

Scheduled reports against your KPIs, with a named analyst who explains what changed, why, and what to do next.

ROI calculator

What is accurate tracking worth to you?

Move the sliders to see the extra leads and revenue a stronger search and AI presence could deliver.

%
$
x

Extra qualified leads / month

+

Extra revenue / month

$

Projected monthly visitors
Get my growth plan

Illustrative estimate. Actuals depend on market, budget and starting point.

Packages

Analytics packages, scoped to your stack

Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.

Starter

New sites and local businesses getting found.

Custom quote tailored to you
  • Technical and on-page foundations
  • Local SEO and Google Business Profile
  • Core schema and answer-first content
  • Monthly reporting
Get a quote
Most popular

Growth

Businesses ready to scale search and AI visibility.

Custom quote tailored to you
  • Everything in Starter
  • Full SEO plus AEO and GEO
  • Content and digital PR
  • Conversion tracking and dashboards
  • Fortnightly reporting
Get a quote

Scale

Ambitious brands competing nationally.

Custom quote tailored to you
  • Everything in Growth
  • AI automation and custom builds
  • Paid media management
  • Dedicated strategist
  • Weekly reporting
Get a quote

We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.

The difference

Vikilinks vs a typical analytics setup

Vikilinks Typical agency In-house DIY
Ranks in Google Yes Yes Partial
Cited by ChatGPT, Perplexity and Gemini Yes No No
Structured data and entity graph Yes Partial No
Transparent, real-time reporting Yes Partial No
AI automation and time saved Yes No No
Core Web Vitals built in Yes Partial No
No lock-in contracts Yes Partial No
Questions

Analytics, answered

Most Australian businesses invest at a level scoped to their goals, depending on the number of conversions, platforms and dashboards involved. A one-off GA4 and tracking build typically ranges from a scope tailored to your goals. We quote the exact figure after a free audit, with no lock-in and every line tied to a measurable outcome.

GA4 is an event-based measurement model, while Universal Analytics, now retired, was session-based. GA4 tracks users across web and app, offers built-in conversion modelling and integrates with privacy-safe consent signals. It needs proper setup to be useful: raw GA4 out of the box rarely ties revenue to channels without configuration.

Server-side tracking sends conversion data through your own server container rather than the browser, so it survives ad blockers, cookie limits and iOS privacy changes. The result is more accurate conversion counts and better ad platform optimisation. It is worth it for any business spending meaningfully on paid media.

A standard GA4 and conversion tracking build takes two to four weeks, depending on the number of platforms, forms and ecommerce events. Server-side tracking and custom dashboards add another one to two weeks. We validate every event in a staging tag manager container before anything goes live.

Yes. We are based in Parramatta NSW and set up analytics for businesses across Sydney, Melbourne, Brisbane, Perth, Adelaide and Australia-wide. The work is delivered remotely with secure access, so your location never changes the quality of the build or the reporting you receive.

A Vikilinks specialist reviewing analytics and ranking data for an Australian business
Tracking what actually drives leads and rankings.

Ready to trust your numbers?

Get a free tracking audit and a clear plan to tie every marketing dollar to a real result.

Free proposal · No obligation

Get your free Analytics proposal

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What would you most like to automate?

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Your situation

How are these tasks handled today?

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Scope

Budget and timeline

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Free proposal · No obligation

What can we help with?

Pick the service you are most interested in

We will ask a couple of quick questions, then send a tailored proposal. Takes under a minute.

Thank you!

Your request is in. Our Australian team will review it and send your tailored proposal within one business day.

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