App marketing and promotion that turns installs into loyal, paying users.
In short
What is app marketing and promotion?
Watch how we grow an app from launch to loyal users.
From the first market scan to the campaigns that bring users back, see the exact growth method our Parramatta team uses to lift Australian apps across discovery, acquisition and retention.
- Find the channels that deliver your lowest cost per quality install
- Pair paid acquisition with influencer and affiliate reach
- Re-engage users with onboarding, push and referral campaigns
- 3
- Avg download uplift
- 500
- Campaigns delivered
- 2
- iOS and Android
- 60
- To sustained growth
Every growth lever, run as one engine.
We do not bet on a single channel. Discovery, acquisition, advocacy and retention work together, so each download is cheaper to win and far more likely to stay.
App store optimisation
We tune your keywords, title, description, screenshots and ratings so your app climbs the Apple App Store and Google Play and earns organic downloads from the searches that actually convert.
User acquisition campaigns
We run targeted paid campaigns across social media, search engines and display networks, then shift budget toward the placements delivering your lowest cost per quality install.
Influencer and affiliate marketing
We build strategic partnerships that expand your reach and lend credibility, putting your app in front of engaged, relevant audiences who trust the people recommending it.
User retention strategies
We design onboarding flows, well-timed push notifications and in-app incentives that re-engage users, reduce drop-off and turn first installs into long-term, active customers.
Referral programs
We set up referral and reward systems that turn your happiest users into a growth channel, lowering acquisition costs while compounding word-of-mouth installs over time.
Performance analytics
We track cost per install, retention, lifetime value and engagement in one view, so every decision is grounded in real data and your spend keeps flowing to what works.
A clear three-stage growth method.
-
01
Strategy and market research
We analyse your target market, audience segments and competitors to define a focused growth strategy built around your most profitable acquisition and retention opportunities.
-
02
Execution and campaign management
We launch and manage ASO, paid acquisition, influencer outreach and retention campaigns together, keeping every channel pointed at quality users rather than vanity installs.
-
03
Tracking and optimisation
We monitor cost per install, retention and lifetime value, then refine targeting, creative and budget so your growth compounds month after month.
What could stronger app marketing be worth to your business?
Move the sliders to see the extra leads and revenue a stronger search and AI presence could deliver.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
App marketing and promotion packages, scoped to your goals
Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.
Starter
New sites and local businesses getting found.
- Technical and on-page foundations
- Local SEO and Google Business Profile
- Core schema and answer-first content
- Monthly reporting
Growth
Businesses ready to scale search and AI visibility.
- Everything in Starter
- Full SEO plus AEO and GEO
- Content and digital PR
- Conversion tracking and dashboards
- Fortnightly reporting
Scale
Ambitious brands competing nationally.
- Everything in Growth
- AI automation and custom builds
- Paid media management
- Dedicated strategist
- Weekly reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Vikilinks vs a typical app marketing agency
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Ranks in Google | Yes | Yes | Partial |
| Cited by ChatGPT, Perplexity and Gemini | Yes | No | No |
| Structured data and entity graph | Yes | Partial | No |
| Transparent, real-time reporting | Yes | Partial | No |
| AI automation and time saved | Yes | No | No |
| Core Web Vitals built in | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
App marketing and promotion, answered
App marketing and promotion is the practice of growing an app's visibility, downloads and active users through a coordinated mix of app store optimisation, paid acquisition, influencer and affiliate partnerships, and retention campaigns. The goal is not just installs, but engaged users who keep coming back and lift your return on investment.
We run the full growth loop: app store optimisation to lift organic discovery, user acquisition campaigns across social, search and display, influencer and affiliate outreach for reach and credibility, referral programs, and retention tactics such as onboarding flows and push notifications. Every channel is measured against real download and engagement data.
We start with segment and behaviour analysis so campaigns target the people most likely to stay, not just tap install. By optimising for downstream signals like activation, retention and lifetime value rather than raw install counts, we attract users who genuinely fit your app and keep your cost per quality user down.
We blend social media advertising, search and display ads, influencer and affiliate marketing, and app store optimisation. The exact mix depends on your category, audience and budget. We allocate spend to the channels delivering the lowest cost per install and the strongest retention, then shift budget as the data sharpens.
Retention is built through smooth onboarding flows, well-timed push notifications, in-app incentives and referral programs that reward loyal users. We map where users drop off, then design messaging and campaigns that bring them back and turn first-time downloads into long-term, engaged customers.
Early indicators such as install lift and engagement often appear within days to a few weeks, with sustained, compounding growth typically building over two to three months. We track cost per install, retention rate, lifetime value and engagement metrics, so success is measured in profitable users rather than vanity numbers.
Pairs well with
Ready to grow your app's downloads and users?
Get a free consultation and a prioritised growth plan to win more quality installs and keep them engaged across iOS and Android. No lock-in, no jargon.
Get your free App Marketing And Promotion proposal
What kind of app do you need?
Pick the closest fit. This shapes the plan we put together for you.
This field is required.
Your details are private and never shared. We reply within one business day.
Thank you!
Your enquiry is in. Our Australian team will review it and get back to you within one business day with a clear, tailored plan.