Push notification campaigns that re-engage users and drive conversions.
In short
What are push notification campaigns?
Watch how we build a push campaign that converts.
From the first audience map to the final A/B test, see the exact push notification method our Parramatta team uses to re-engage users and lift conversions for Australian apps and websites.
- Segment your audience by behaviour, actions and preferences
- Craft personalised, rich-media messages with a clear call to action
- Test timing and content, then optimise against live performance data
- 40
- Avg engagement lift
- 500
- Campaigns delivered
- 2
- Web and mobile push
- 95
- Typical delivery rate
Everything a high-converting push programme needs.
We do not blast the same message to everyone. Each campaign is targeted, personalised and tested, so the right people get the right notification at the moment they are most likely to act.
Behavioural targeting
We send notifications triggered by what users actually do, from browsing and purchases to inactivity and preferences, so every message feels timely and relevant rather than random.
Rich media messaging
We use images, video and GIFs to make your notifications stand out on the lock screen, giving each message more impact and a stronger reason to tap.
A/B testing
We test different messages, timings and content side by side, then back the variants that win, so your campaigns keep improving instead of guessing.
Audience segmentation
We group users into meaningful segments and tailor messaging to each one, lifting relevance and response while protecting people from notifications that do not apply to them.
Real-time analytics
We track delivery, opens, clicks and conversions live, so every campaign is measured against your baseline and optimised on actual performance, not assumptions.
Reliable delivery setup
We configure Apple Push Notification service and Firebase Cloud Messaging, manage device tokens and respect platform limits so your messages actually reach the screen.
A clear three-stage method.
-
01
Strategy and segmentation
We map your audience, define the moments worth messaging and build a targeted strategy around the segments most likely to engage and convert.
-
02
Creation and personalisation
We design compelling, personalised notifications with rich media and clear calls to action, scheduled to land when your users are most receptive.
-
03
Optimisation and analytics
We track every campaign in real time, A/B test the variables that matter and refine each send so engagement and conversions keep climbing.
What could a better push programme be worth to you?
Move the sliders to see the extra leads and revenue a stronger search and AI presence could deliver.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
Push notification campaign packages, scoped to your goals
Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.
Starter
New sites and local businesses getting found.
- Technical and on-page foundations
- Local SEO and Google Business Profile
- Core schema and answer-first content
- Monthly reporting
Growth
Businesses ready to scale search and AI visibility.
- Everything in Starter
- Full SEO plus AEO and GEO
- Content and digital PR
- Conversion tracking and dashboards
- Fortnightly reporting
Scale
Ambitious brands competing nationally.
- Everything in Growth
- AI automation and custom builds
- Paid media management
- Dedicated strategist
- Weekly reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Vikilinks vs a typical push notification setup
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Ranks in Google | Yes | Yes | Partial |
| Cited by ChatGPT, Perplexity and Gemini | Yes | No | No |
| Structured data and entity graph | Yes | Partial | No |
| Transparent, real-time reporting | Yes | Partial | No |
| AI automation and time saved | Yes | No | No |
| Core Web Vitals built in | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
Push notification campaigns, answered
Push notification campaigns are coordinated messages sent straight to a user's phone or browser to re-engage them, share timely news or prompt a clear action. They are one of the most direct ways to lift retention and interaction, because they reach people instantly without depending on them opening an email or returning to your app on their own.
Balance is everything. Too few and users forget you, too many and they switch notifications off or uninstall. We test timing, frequency and message type against real response rates for your audience, then settle on a cadence that keeps engagement high while respecting how people actually want to hear from you.
Yes. Timely offers, abandoned cart reminders, restock alerts and personalised content all turn attention into action. When a message lands at the right moment with a clear next step, push becomes one of the highest-converting channels you can run, often outperforming email for immediacy and click-through.
They do. We run web push for browsers and mobile app push across iOS and Android, so you can reach users wherever they are. Each channel is configured to its own platform rules and audience behaviour, and we keep the messaging and segmentation consistent across every device.
We track the metrics that matter: delivery rate, open rate, click-through rate, conversion rate, the change in retention and your unsubscribe or opt-out rate. Every campaign reports against your baseline, so you can see exactly which messages, segments and timings move the numbers and which need refining.
Proper technical setup. We configure the correct push services, Apple Push Notification service for iOS and Firebase Cloud Messaging for Android, maintain valid device tokens and respect each platform's sending limits. That foundation keeps your delivery rates high and stops messages quietly failing before they reach the screen.
Pairs well with
Ready to re-engage your users?
Get a free push notification strategy session, plus a prioritised plan to lift retention, engagement and conversions across web and mobile. No lock-in, no jargon.
Get your free Push Notification Campaigns proposal
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