ChatGPT Ads management for Australian businesses.
In short
What are ChatGPT Ads?
- Available in Australia now
- Live in the OpenAI Ads Manager (beta)
- Australian AI-focused agency
Advertising has come to ChatGPT. Here is what that means.
OpenAI now lets businesses advertise inside ChatGPT through its Ads Manager. Ads appear below relevant conversations, clearly labelled and separate from ChatGPT's answers, so they reach people while they are actively exploring options and making decisions.
- Shown below relevant ChatGPT conversations, not in the answer itself.
- Reaches free-tier ChatGPT users aged 18 and over, not Plus, Pro or Business users.
- Matched by the context and intent of the conversation, not by keywords.
Prefer to run it yourself first? Our step-by-step guide on how to advertise on ChatGPT walks through setup, targeting and costs, or estimate your spend with the free ChatGPT Ads cost calculator.
Source: OpenAI, ads.openai.com and the Ads in ChatGPT help centre.
Official OpenAI walkthrough, embedded from YouTube.
- 7
- Countries live, including Australia
- 0
- No long contracts
- 18
- Audience age, free-tier users
- 2
- Buying models, CPM and CPC
The OpenAI Ads Manager is still in beta, which is exactly why now is the moment to move. Early advertisers build a presence and learn the channel while costs are low and most competitors are still watching from the sidelines.
A new advertising model, built around conversations.
ChatGPT Ads do not work like keyword search ads. Understanding the mechanics is the difference between wasted spend and ads that land in the right moments.
Contextual relevance
OpenAI selects ads based on how relevant they are to the context and intent of the conversation, using your landing page, ad title and copy as signals. The better matched your ad, the more eligible it is to show.
Context hints
At the ad-group level you set context hints that describe the topics and conversations where you are relevant. They are not exact-match keywords and do not guarantee delivery, so they need careful, ongoing shaping.
Two objectives
Choose Reach and pay per 1,000 impressions (CPM), or choose Clicks and pay per valid click (CPC). We pick the model that fits your goal, then set bids with OpenAI's guidance.
A second-price auction
OpenAI uses a relevance-weighted, second-price auction to choose the best ad for each eligible conversation, so relevance, not just budget, decides who shows.
Clear account structure
Campaigns hold your objective, budget and dates. Ad groups hold the theme and context hints. Ads hold the name, logo, title, copy, image and landing page. We architect all three.
Built-in trust
Ads are clearly labelled and kept separate from ChatGPT's answers, and people control how their data is used. A measured, trusted experience protects your brand by association.
Not a replacement for Google Ads. A new place to be found.
The two reach people at different moments. The smart play for most Australian businesses is to run both, and we manage them side by side.
| How they compare | ChatGPT Ads | Google Ads |
|---|---|---|
| Where ads appear | Below relevant ChatGPT conversations | Search results, YouTube, Display and Gmail |
| How targeting works | Conversation context and intent (context hints) | Keywords, audiences and demographics |
| The moment captured | While someone reasons through a decision with AI | While someone is actively searching or browsing |
| Buying models | CPM for reach or CPC for clicks, second-price auction | CPC, CPM and CPA across multiple formats |
| Audience | Free-tier ChatGPT users aged 18 and over | Effectively the whole Google audience |
| Maturity | New and in beta, low competition | Mature and highly competitive |
| Best for | Getting your brand into AI-assisted decisions early | Capturing proven, high-intent search demand |
Already running paid search? See our Google Ads campaign management and paid advertising services.
Everything it takes to run ChatGPT Ads properly.
From the first account setup to ongoing optimisation, we handle the channel end to end so you do not have to learn a brand-new platform under pressure.
Account and verification setup
We create and configure your OpenAI Ads Manager account, complete business and identity verification, and set your account name and logo correctly so ads can actually serve.
Campaign architecture
We structure campaigns, ad groups and ads around your objectives, so budget, themes and creative are organised for performance and easy to scale.
Context-hint strategy
We research and craft the context hints that put you in front of the right conversations, then refine them continuously as we see what delivers.
Ad creative and copy
We write the titles and copy and prepare the imagery and landing pages, on brand and built to earn the click without overpromising.
Conversion tracking
We set up measurement so you can see what your spend produces, and tie ChatGPT Ads into the rest of your analytics rather than leaving it in a silo.
Optimisation and reporting
We monitor delivery and bids, trim what is not working, and report in plain language so you always know what your investment is doing.
From strategy call to live campaigns.
-
01
Strategy call
We assess fit, your goals and a sensible starting budget. If ChatGPT Ads are not right for you yet, we say so.
-
02
Setup and tracking
We set up and verify your Ads Manager account and put conversion tracking in place before a dollar is spent.
-
03
Build
We architect campaigns, write creative and craft context hints, then submit everything for OpenAI review.
-
04
Launch and optimise
Once approved, we confirm ads are serving, then tune bids, hints and creative against real performance.
-
05
Report and scale
You get clear reporting, and we scale what works while keeping spend disciplined.
Trusted by Australian businesses that wanted to be found.
From local trades to growing B2B SaaS teams, here is what it looks like when search, AI answers and paid channels finally pull in the same direction.
Read all client storiesRated 4.9 on Google
A web design and marketing success story.
Hear Elizabeth from Aromatic Candles on the web design and digital marketing work that turned her online presence into a steady stream of customers.
Elizabeth, Aromatic Candles
They got us cited inside ChatGPT and Perplexity answers for our category. New prospects now arrive already knowing who we are, which has shortened our sales cycle noticeably.
We went from invisible to the first thing people see when they search our trade in the area. The phone genuinely rings more now, and we can trace it back to the work they did.
The AI automation they set up handles our follow-ups and quote requests overnight. It is like having an extra staff member that never sleeps.
An AI-focused agency, not a generalist running a new ad type.
Most agencies bolting on ChatGPT Ads come from a pure paid-search background. We come from AI. We already help Australian businesses get cited organically inside AI answers through answer-engine and generative-engine optimisation, so paid placement in ChatGPT is a natural extension of what we do.
That means one team that understands both the OpenAI Ads Manager and how AI search actually surfaces and recommends businesses, working your paid and organic AI presence together rather than in isolation. Weighing up providers? Our guide on how to choose a ChatGPT Ads agency lays out what to look for.
See how we get you cited in AI answersAustralian owned
A local team you can actually talk to.
AI search specialists
Paid and organic AI visibility under one roof.
Transparent reporting
Plain-language numbers tied to outcomes.
No lock-in
We earn the next month with results.
When ChatGPT Ads are not right for you, yet.
We would rather keep your trust than take spend that will not work. ChatGPT Ads may not suit you right now if:
- Your customers are almost entirely on ChatGPT Plus, Pro or Business plans, since those users are not shown ads.
- You need guaranteed, high-volume delivery this week, since context hints do not guarantee placement and the platform is still in beta.
- Your offer falls into a category restricted by OpenAI's ad policies, which we check before you commit.
- You have no budget to test and learn, since a brand-new channel needs a little room to gather data before it proves itself.
If any of these apply, we will tell you on the call and point you to the channel that will work better. If they do not, you are looking at one of the best early-mover opportunities in Australian digital marketing right now.
ChatGPT Ads, answered
Yes. OpenAI has launched advertising in ChatGPT, managed through the OpenAI Ads Manager (currently in beta). Ads appear below relevant ChatGPT conversations, are clearly labelled and stay distinct from ChatGPT's own answers. The platform is live in Australia today.
Yes. Australia is one of the countries where the OpenAI Ads Manager is officially available, alongside Canada, Japan, Korea, New Zealand, the United Kingdom and the United States. That means Australian businesses can run ChatGPT Ads right now, while competition is still low.
You set your own budget and bids. ChatGPT Ads use a relevance-weighted, second-price auction with two buying models: pay per 1,000 impressions (CPM) for reach, or pay per valid click (CPC). For click campaigns OpenAI recommends starting with a maximum bid of around 3 to 5 US dollars per click. There is no published minimum spend, so we scope a sensible starting budget around your goals and market.
OpenAI does not show ads to people on ChatGPT Plus, Pro or any Business plan, or to anyone it predicts is under 18. In practice that means your ads reach signed-out and free-tier ChatGPT users who are 18 or over, in the moments they are exploring options and making decisions.
It is contextual, not keyword or audience-list based. OpenAI selects ads by how relevant they are to the context and intent of the conversation. You guide this with "context hints" set at the ad-group level, which describe the topics and conversations where your product is relevant. They are not exact-match keywords and do not guarantee delivery, so structuring them well is where an experienced agency adds value.
Google Ads reach people while they search and browse, targeted by keywords and audiences. ChatGPT Ads reach people while they reason through a decision with AI, targeted by the context of the conversation. They are complementary: Google captures proven search demand, while ChatGPT Ads put your brand inside AI-assisted decisions early. We run and measure both.
Each ad is made up of your advertiser name, a favicon or logo, a title, a short piece of copy, a landing page and an image. It appears below a relevant conversation, clearly identified as an ad and visually separate from ChatGPT's response.
You create an account in the OpenAI Ads Manager at ads.openai.com, complete business and identity verification (handled through Persona), set your account name and logo exactly as they should appear in the ad, add billing and a payment method, then build campaigns for review. Your country, currency and time zone are locked in at account creation, so they need to be right from the start. We handle this setup for you.
It depends on your category, budget and goals, and we will tell you honestly if it is not the right fit yet. Because the channel is new and competition is low, it is a strong early-mover opportunity for many Australian businesses, especially those whose customers research and compare options before buying. We start with a strategy call to assess fit before you spend anything.
We are an Australian AI-focused agency, so paid placement inside ChatGPT sits alongside our work getting brands cited organically in AI answers through answer-engine and generative-engine optimisation. You get one team that understands both the OpenAI Ads Manager and how AI search actually surfaces and recommends businesses, with transparent reporting and no lock-in.
Pairs well with
Be one of the first Australian brands inside ChatGPT.
Book a free strategy call. We will assess fit, map a starting budget and show you exactly what running ChatGPT Ads would look like for your business, with no obligation.
Get your free ChatGPT Ads Management proposal
What is your advertising goal?
Pick the closest fit. This shapes the plan we put together for you.
This field is required.
Your details are private and never shared. We reply within one business day.
Thank you!
Your enquiry is in. Our Australian team will review it and get back to you within one business day with a clear, tailored plan.