ChatGPT Ads Cost Calculator
In short
How much do ChatGPT Ads cost?
ChatGPT Ads cost and readiness calculator
Turn a budget into clicks, leads and reach.
Enter a monthly budget and pick an objective. Your estimate updates instantly. Figures are AUD planning estimates based on OpenAI's published starting bids, not quotes.
How many clicks turn into a lead.
Estimated clicks / month
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Estimated leads / month
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at % conversion
Estimated cost per lead
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Estimated impressions / month
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times your ad could show below relevant conversations
Are ChatGPT Ads right for you yet?
Tick what is true for your business. Your readiness score updates as you go.
Readiness score
/ 100
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Honest assumptions, clearly stated.
ChatGPT Ads are new, so treat every figure as a planning benchmark, not a guarantee. Here is exactly what sits behind the numbers.
Cost bands
AUD estimates derived from OpenAI's recommended starting CPC of about 3 to 5 US dollars, with headroom for currency and competition. CPM is estimated for reach campaigns.
Clicks and leads
Clicks come from dividing your budget by the cost-per-click band. Leads apply your own expected landing-page conversion rate, so the estimate reflects your funnel, not a generic one.
No false precision
Delivery is never guaranteed on ChatGPT Ads, and there is no published minimum spend. The ranges are deliberately wide because the channel is young.
ChatGPT Ads costs, explained
You set your own budget and bids. ChatGPT Ads run on a relevance-weighted, second-price auction with two models: pay per 1,000 impressions (CPM) for reach, or pay per valid click (CPC) for clicks. OpenAI recommends starting CPC bids around 3 to 5 US dollars per click, and there is no published minimum spend. This calculator turns a monthly budget into an estimated range of clicks, leads or impressions so you can plan. The figures are AUD planning estimates, not quotes.
For a Clicks objective, it divides your monthly budget by an estimated cost-per-click band to get a range of clicks, then applies your expected landing-page conversion rate to estimate leads and a cost per lead. For a Reach objective, it divides your budget by an estimated cost per thousand impressions. The cost bands are AUD estimates based on OpenAI's published starting-bid guidance, with headroom for currency and competition.
The readiness score is a quick, honest gut-check, not a verdict. It weights the factors that most affect whether ChatGPT Ads suit you right now: whether your customers research before buying, whether your audience uses the free ChatGPT tier, your budget to test, your landing page, ad-policy eligibility and conversion tracking. A high score means it is worth testing; a low score means another channel may fit better first.
OpenAI does not publish a minimum spend. In practice a new channel still needs enough budget to gather data and find the conversations where you perform, which is why the readiness check asks whether you can commit a test budget for a couple of months. We help scope a sensible starting figure for your goals.
Only if you ask us to. The calculator shows your results on the page for free with no sign-up. If you choose to have your plan emailed, we send it to you and our team may follow up to help, but you are never obligated to proceed.
Want this run properly for you?
The calculator gives you a planning benchmark. Our team turns it into a real ChatGPT Ads campaign, set up, tracked and optimised, with no lock-in.