Custom email marketing that connects and converts
Strategy, automation and campaigns built around your customers, your brand and your revenue goals. Not a template blast, a system that earns.
In short
What is custom email marketing?
Why email still beats almost everything
You own your email list. No algorithm decides who sees it, no ad auction sets the price. That is why email continues to return more per dollar than any other channel, with industry studies putting the average return at roughly 36 dollars for every dollar spent (Litmus). The catch is that those returns come from segmentation, automation and relevance, not from sending the same message to everyone. That is exactly what a custom program delivers.
Built to grow revenue, not just open rates
Every part of your program is designed around one question: does this email earn its place in the inbox and on your invoice?
Smart segmentation
We split your list by behaviour, value and lifecycle stage so the right people get the right message. Relevance lifts opens, clicks and sales without sending more.
Revenue automations
Welcome, abandoned cart, post-purchase and win-back flows run in the background and recover sales you would otherwise lose, day and night.
Deliverability setup
We configure SPF, DKIM and DMARC and warm your domain so your emails land in the inbox, not the spam folder or promotions purgatory.
On-brand design
Templates that look like you, render cleanly on every device and email client, and make it easy to read, tap and buy.
A/B testing
We test subject lines, send times, offers and layouts every month, then keep what works so results compound over time.
Revenue reporting
Clear monthly reporting that ties email back to dollars, so you always know what the channel is earning and where to push next.
A complete email system, done for you
You do not need an in-house designer, copywriter or deliverability expert. Our Australian team handles strategy, build and ongoing management, and you approve everything before it sends.
- Customer lifecycle and strategy mapping
- Audience segmentation and list hygiene
- On-brand, responsive template design
- Welcome, cart, post-purchase and win-back flows
- Deliverability setup: SPF, DKIM and DMARC
- Monthly campaign planning and scheduling
- A/B testing on subjects, offers and send times
- Spam Act and ACMA compliant consent and unsubscribe
- Revenue attribution and monthly reporting
- Platform setup or full migration handled for you
From audit to revenue in four steps
Audit and strategy
We review your list, platform and goals, then map the flows and campaigns that will move the most revenue first.
Build and configure
Templates, segments and automations are built, and deliverability is locked in so your emails reach the inbox.
Launch and test
Flows go live, your first campaigns send, and A/B tests start gathering data from day one.
Refine and report
Each month we report on revenue, then sharpen segments, subjects and timing so results keep climbing.
Choose the level that fits your stage
Three clear tiers, transparent pricing on request. Not sure which fits? Tell us your goals and we will recommend the right one.
Starter
Setup plus core flows
For businesses getting email working properly for the first time.
- Platform setup or migration
- Deliverability configuration
- Up to 3 core automation flows
- Branded template design
- Compliance and consent setup
Growth
Flows plus monthly campaigns
For brands ready to send consistently and grow revenue every month.
- Everything in Starter
- Up to 6 automation flows
- Monthly campaign calendar
- A/B testing on every send
- Revenue and growth reporting
Scale
Advanced segmentation and testing
For high-volume senders who want every send optimised.
- Everything in Growth
- Advanced behavioural segmentation
- Expanded flow library
- Continuous testing program
- Dedicated strategist and reviews
What clients say
"Within two months our abandoned cart and welcome flows were our biggest single revenue source. Vikilinks treated our list like an asset, not an afterthought."
Australian ecommerce client · Vikilinks email program
36:1
Average return per dollar that email delivers across industries.
2 to 4 weeks
Typical time from kickoff to your flows going live.
100%
Compliant, consent-first sending under the Spam Act.
Custom email marketing, answered
Every engagement covers strategy, build and management. We map your customer lifecycle, set up audience segmentation and list hygiene, design on-brand templates, build automated flows (welcome, abandoned cart, post-purchase and win-back), configure deliverability with SPF, DKIM and DMARC, and run monthly campaigns with A/B testing. You also get revenue attribution and clear monthly reporting so you can see exactly what email earns.
We work natively with the platforms most Australian businesses already use or should move to, including Klaviyo, Mailchimp, ActiveCampaign and HubSpot. If you are not sure which fits, we recommend one based on your goals, store platform and budget, then handle the full setup or migration for you.
Most accounts go live within two to four weeks. The first week covers strategy, account setup, segmentation and deliverability. The following weeks cover template design, flow builds and your first campaigns. If you need to migrate from another platform we also schedule a domain warm-up so your sending reputation stays healthy.
Yes. We follow a consent-first approach and build every list and campaign to meet the Spam Act 2003 and ACMA guidance, including clear sender identification, accurate subject lines and a working unsubscribe in every message. We also keep records of consent so your sending stays defensible.
Yes. Our team writes the copy, designs the templates and builds every automation, so you do not need an in-house designer or copywriter. You review and approve before anything sends. If your team prefers to write, we can work to your copy and handle design, build and delivery instead.
We tie email back to revenue, not just opens. You get monthly reporting on revenue per recipient, flow and campaign revenue, list growth, open and click rates and deliverability. We review results with you and adjust segments, subject lines and send times so performance keeps improving.
Pricing depends on your platform, list size and how many flows and campaigns you need each month. We offer three tiers: Starter for setup and core flows, Growth for flows plus ongoing campaigns, and Scale for advanced segmentation and testing. Request a free quote and we will recommend the right fit with transparent pricing.
Vikilinks is an Australian AI-powered digital marketing agency based in Parramatta, NSW. We build email programs, automations and revenue systems for Australian brands every day, with consent-first, Spam Act compliant practices throughout.
Get your free Custom Email Marketing proposal
What is your top priority?
Pick the closest fit. This shapes the plan we put together for you.
This field is required.
Your details are private and never shared. We reply within one business day.
Thank you!
Your enquiry is in. Our Australian team will review it and get back to you within one business day with a clear, tailored plan.