A digital marketing strategy that turns scattered spend into predictable growth.
In short
What is digital marketing strategy and planning?
- Built around your market, not a template
- 15+ years of digital marketing expertise
- AI-powered, multi-channel planning
Watch how we turn research into a growth roadmap.
From the first market scan to a finished multi-channel plan, see how our team uncovers the opportunities your competitors miss and shapes them into a clear, measurable strategy your business can act on straight away.
- Deep market and competitor research, read by experienced strategists.
- Cohesive multi-channel plans across SEO, paid, social and email.
- Measurable KPIs you can track from day one.
- 3
- Higher ROI reported
- 500
- Strategies crafted
- 15
- Marketing expertise
- 6
- Channels aligned
Everything a winning strategy needs.
Six core deliverables that take you from scattered, reactive campaigns to one clear, data-driven plan built around your goals.
Comprehensive market research
We map your industry, demand and trends so every decision is backed by evidence, not assumptions, giving your plan a foundation built on what your market is actually doing.
Competitor analysis and benchmarking
We study competitor strengths, weaknesses and tactics to find the gaps and opportunities they have missed, then turn those openings into your competitive advantage.
Target audience profiling
We build detailed buyer personas so your messaging, offers and channels align with what your customers genuinely want, need and respond to.
Multi-channel marketing plans
We develop cohesive strategies that connect SEO, paid ads, social, email and content into one coordinated plan, so every channel reinforces the others.
Content strategy and calendar
We plan engaging, on-brand content and a clear calendar that keeps your communication consistent, timely and aligned with your campaigns and goals.
Performance metrics and goal-setting
We define the KPIs that matter and the reporting to track them, so progress is visible, measurable and tied directly to business outcomes.
A clear three-step process.
-
01
Discovery and research
We analyse your business, competitors and audience to understand your unique needs, market position and goals, building the evidence base for everything that follows.
-
02
Strategy development
We create a tailored plan covering multi-channel activity, content calendars and measurable KPIs, designed to match your budget, market and ambitions.
-
03
Planning and execution framework
We outline clear steps for putting the strategy into action, keeping every activity aligned to your goals with ongoing support and refinement as results come in.
The outcomes a sharp strategy delivers.
When your marketing finally pulls in one direction, the results compound. Here is what a well-built plan sets you up to achieve.
Improved marketing ROI
Less wasted spend and a clearer line from budget to revenue.
Multi-channel cohesion
Every channel working together instead of competing for attention.
Stronger brand awareness
Consistent messaging that builds recognition and trust over time.
More leads and conversions
Targeting and offers tuned to attract buyers ready to act.
Deeper audience engagement
Content and campaigns that genuinely resonate with your customers.
Actionable insights
Clear analytics and reporting that guide your next smart move.
See what a sharper strategy could be worth
Move the sliders to estimate the extra leads and revenue a focused, multi-channel strategy could unlock for your business.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
Strategy and planning packages, scoped to your goals
Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.
Starter
New sites and local businesses getting found.
- Technical and on-page foundations
- Local SEO and Google Business Profile
- Core schema and answer-first content
- Monthly reporting
Growth
Businesses ready to scale search and AI visibility.
- Everything in Starter
- Full SEO plus AEO and GEO
- Content and digital PR
- Conversion tracking and dashboards
- Fortnightly reporting
Scale
Ambitious brands competing nationally.
- Everything in Growth
- AI automation and custom builds
- Paid media management
- Dedicated strategist
- Weekly reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Vikilinks vs a typical marketing agency
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Ranks in Google | Yes | Yes | Partial |
| Cited by ChatGPT, Perplexity and Gemini | Yes | No | No |
| Structured data and entity graph | Yes | Partial | No |
| Transparent, real-time reporting | Yes | Partial | No |
| AI automation and time saved | Yes | No | No |
| Core Web Vitals built in | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
Strategy and planning, answered
Without a plan, campaigns end up scattered, inconsistent and far less effective, with budget leaking across channels that never talk to each other. A strategy ties every activity back to a clear business goal, sets the metrics that matter and gives you a single roadmap, so each dollar and hour works towards measurable growth rather than guesswork.
We start with research into your audience, competitors and industry trends, then design a tailored plan around the right channels, messaging and KPIs for your goals. Nothing is templated. Whether you are a local trade in Western Sydney or a national brand, the strategy reflects your market, your budget and the customers you actually want to reach.
Yes. A focused strategy cuts wasted spend by targeting the right audience on the right platforms and tracking the right metrics. Instead of paying for clicks that never convert, your budget concentrates on the channels and messages proven to drive enquiries and sales, which is how many of our clients see a meaningful lift in return on investment.
Then we refine and optimise it rather than start from scratch. Often the win is tightening what already exists, closing gaps, removing overlap and sharpening your targeting and messaging. We audit your current plan honestly, keep what works and rebuild the parts that are holding your results back.
You can expect early improvements within weeks, such as stronger engagement, lower bounce rates and clearer reporting. The bigger gains in qualified leads and revenue typically build over a few months as the plan compounds. We set realistic milestones up front so you always know what good progress looks like at each stage.
Not at all. Small and mid-sized businesses often benefit most, because a clear plan helps a limited budget go much further. When resources are tight, focus is everything. A sharp strategy stops you spreading thin across too many channels and points your effort at the activities most likely to bring in new customers.
Pairs well with
Ready to replace guesswork with a plan that grows your business?
Book a free strategy consultation and get a clear, data-driven roadmap that aligns every channel to your goals and turns marketing spend into measurable growth.
Get your free Digital Marketing Strategy Planning proposal
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