Headline Analyzer
In short
How do I write a headline that converts?
Headline analyzer tool
Score your headline in seconds.
Type a headline or email subject line and get an instant score, grade, word balance breakdown and suggestions.
Score updates as you type. No sign-up required.
Start typing above to see your score
The analyzer grades your headline on length, power words, emotional words and overall balance.
Headline score
out of 100
Word count
Ideal range is 6 to 12 words
Character count
Keep it under 60 for search and inboxes
Word balance
Power
Emotional
Common
Uncommon
Headline type
Sentiment
Suggestions
Sent. Check your inbox for your result.
Four signals that separate weak headlines from strong ones.
Word count
Headlines with 6 to 12 words consistently perform better. Too short and you lose context; too long and readers skim past.
Character length
Google truncates titles at around 60 characters and mobile inboxes cut subject lines even shorter. We flag anything over the limit.
Power and emotional words
These words trigger a response. "Proven", "instant", "remarkable", "fearless" all outperform generic language when used naturally.
Type and sentiment
Questions, numbered lists and statements each attract different audiences. Knowing your type helps you test variations deliberately.
Headline writing, explained
A strong headline is specific, benefit-driven and uses words that trigger an emotional or intellectual response. The best headlines combine a clear promise with a compelling reason to keep reading. Aim for 6 to 12 words, include at least one power or emotional word, and keep the character count under 60 so it is not cut off in search results or email inboxes.
Research consistently shows the sweet spot is 6 to 12 words, or roughly 30 to 60 characters. Shorter headlines can lack context; longer ones get cut off in Google results (usually around 60 characters) and email preview panes (around 41 characters on mobile). This tool scores your headline against those benchmarks and flags it if it runs too long.
Power words are terms that trigger a psychological response and make people more likely to click, open or read. Words like "proven", "instant", "guaranteed", "exclusive" and "unlock" work because they promise a clear benefit or reduce perceived risk. Using one or two power words in a headline can lift click-through rates noticeably without making the headline feel gimmicky.
Yes. The same principles that make a strong blog headline also apply to email subject lines. Both compete for attention in a crowded feed, both get cut off if they are too long, and both benefit from specific, benefit-oriented language. The analyzer scores your subject line against the same criteria and tells you whether it is likely to stand out in an inbox.
Get headlines that convert.
A great headline is just the start. Our content team writes copy that captures attention, communicates value and turns visitors into enquiries. Talk to us about your next campaign.
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