Real estate digital marketing that wins more work
In short
How does Vikilinks help real estate agencies?
- 284
- More appraisal enquiries
- 41
- Lower cost per lead
- 3
- More AI citations
- 14
- To first enquiries
The real reasons agencies miss listings.
Property is local, competitive and trust-driven. We fix the gaps that quietly cost you appraisals and buyers every month.
Invisible for suburb searches
Vendors search "real estate agents [suburb]" before they call. If a competitor ranks above you, they win the appraisal.
We rank your agency in the local pack and organic results for every suburb you list in.
Leads going cold
Enquiries arrive after hours and on weekends, then sit unanswered until an agent is free, by which time the vendor has booked elsewhere.
We automate instant replies, booking and nurture so every enquiry is contacted in minutes.
Ad spend with no return
Boosted listings and broad campaigns burn budget on clicks that never become appraisals or qualified buyers.
We run intent-led Google and Meta campaigns targeting likely sellers and ready buyers only.
Missing from AI answers
Buyers and vendors now ask ChatGPT and Google AI for the best local agent, and your agency is not mentioned.
We optimise your content and entity graph so the AI engines recommend you by name.
A complete growth engine for property.
Every service below is configured for the way real estate actually wins: more appraisals, more qualified buyers, more sales.
Local SEO for agencies
Rank for "real estate agents [suburb]" and price-guide searches, and own the Google local pack across every area you list in.
ExploreVendor & buyer advertising
Google and Meta campaigns that target likely sellers and ready buyers, driving appraisals and inspections, not just clicks.
ExploreLead automation & CRM
Instant replies, booking and nurture flows so every after-hours enquiry is contacted in minutes and never goes cold.
ExploreHigh-converting websites
Fast, mobile-first agency sites with suburb pages, appraisal forms and listing feeds built to turn visits into enquiries.
ExploreAI answer optimisation
Get your agency cited when buyers and vendors ask ChatGPT, Perplexity, Gemini and Google AI for the best local agent.
ExploreSocial media marketing
Local brand presence and listing reach on Instagram and Facebook that keeps your agency front of mind in the area.
ExploreWhat could more appraisals be worth?
Move the sliders to see the extra leads and revenue a stronger search and AI presence could deliver.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
Real estate marketing, answered
Real estate digital marketing combines local SEO, Google and Meta advertising, listing optimisation and automation to win more vendor appraisals and buyer enquiries. Vikilinks ranks your agency for suburb searches, gets you cited in AI answers, and nurtures leads automatically, so you list and sell more while spending less time chasing cold prospects.
Most Australian agencies invest at a level scoped to their goals on agency growth marketing, separate from per-listing campaign spend. We scope the figure to your suburbs, competition and goals after a free audit, with no lock-in. Every dollar is tied to appraisals, listings or sales, never vanity metrics.
Yes. Vendor appraisals are our primary focus. We rank your agency for high-intent suburb and price-guide searches, run targeted appraisal campaigns to likely sellers, and automate follow-up so no enquiry slips through. The result is a steady pipeline of appraisal requests rather than relying on referrals and door-knocking alone.
Both, and they work together. Agency-level SEO, content and automation build your brand and vendor pipeline, while listing campaigns drive buyer enquiry and qualified inspections. A strong agency presence lowers the cost of every listing campaign, because vendors and buyers already recognise and trust your name in the area.
Paid advertising and automation can drive enquiries within the first fortnight. SEO compounds rather than switching on. Timelines vary with your market, competition and starting point, so we set expectations against your own baseline before any engagement begins. We report against your baseline every fortnight, tracking appraisals, listings and cost per lead, so you always know exactly what your marketing is returning.
Ready to win more listings?
Get a free growth audit for your agency, with a clear plan to fill your pipeline with appraisals and buyers.
Get your free Real Estate and Property growth proposal
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