Retargeting and remarketing campaigns that win back lost visitors and lift conversions.
In short
What are retargeting and remarketing campaigns?
Watch how we bring lost visitors back.
From the first audience segment to live optimisation, see the exact retargeting and remarketing method our Parramatta team uses to turn abandoned visits into conversions for Australian businesses.
- Rebuild audiences from real on-site and in-app behaviour
- Serve personalised ads across Google, social and video
- Cap frequency and refresh creative so reminders stay welcome
- 3
- Return on ad spend
- 50
- Conversion lift seen
- 35
- Above standard ads
- 5
- Platforms covered
Every way to bring a warm visitor back.
We do not run a single generic remarketing list. Your campaign is built as one connected system across dynamic ads, every major platform, email follow-up, sharp segmentation and video, so no warm visitor is left behind.
Dynamic ad campaigns
We serve personalised ads shaped by each visitor's behaviour, showing the exact products or services they viewed so the reminder feels relevant and pulls them straight back to where they left off.
Cross-platform remarketing
We follow your audience across Google, Facebook, Instagram, YouTube and the wider display network, keeping your brand present wherever they spend time rather than relying on a single channel.
Email remarketing
We trigger timely, automated emails to people who abandoned a cart or browsed without buying, recovering revenue through your owned channel with messages that nudge rather than nag.
Segmented audience targeting
We split your visitors by behaviour, intent and interest, then tailor a campaign to each group so cart abandoners, blog readers and repeat browsers all see messaging built for them.
Video remarketing
We re-engage warm audiences with dynamic video ads across YouTube and social, using motion and story to rebuild interest and stay memorable far better than static creative alone.
Frequency and creative control
We cap how often each person sees an ad and keep creative fresh, so campaigns stay effective and welcome instead of fatiguing your audience and eroding brand goodwill.
Warm audiences convert harder, for less.
Speaking to people who already know your brand changes the maths. Every metric that matters moves in your favour.
Higher conversion rates
We bring warm visitors back to finish what they started, turning browsing and abandoned carts into completed purchases and booked enquiries.
Increased ROI
We concentrate spend on audiences already primed to buy, so every advertising dollar is stretched further and managed campaigns can return up to three times their cost.
Personalised marketing
We match each message to real behaviour, showing highly relevant ads that feel helpful rather than intrusive and earn far stronger engagement.
Reduced cost per acquisition
We target people who already recognise your brand, which lowers the cost of winning each new customer compared with cold prospecting.
Boosted brand recall
We keep your brand visible across the channels your audience uses, so you stay top of mind right through the consideration window until they are ready to act.
Measurable, fast feedback
We track every campaign closely, so click-through and engagement often climb within days while conversion lifts build over the following weeks.
A clear three-stage method.
-
01
Audience segmentation
We analyse how people behave on your site and app, then split them into meaningful segments by intent and interest so every group can be reached with the right message.
-
02
Customised ad creation
We build creative tailored to each segment, from dynamic product ads to video and email, so cart abandoners and casual browsers each see something made for them.
-
03
Execution and monitoring
We launch across the chosen platforms and optimise continuously, adjusting bids, frequency and creative so results compound week after week.
What could a sharper retargeting strategy be worth?
Move the sliders to see the extra leads and revenue a stronger search and AI presence could deliver.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
Retargeting and remarketing packages, scoped to your goals
Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.
Starter
New sites and local businesses getting found.
- Technical and on-page foundations
- Local SEO and Google Business Profile
- Core schema and answer-first content
- Monthly reporting
Growth
Businesses ready to scale search and AI visibility.
- Everything in Starter
- Full SEO plus AEO and GEO
- Content and digital PR
- Conversion tracking and dashboards
- Fortnightly reporting
Scale
Ambitious brands competing nationally.
- Everything in Growth
- AI automation and custom builds
- Paid media management
- Dedicated strategist
- Weekly reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Vikilinks vs a typical retargeting agency
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Ranks in Google | Yes | Yes | Partial |
| Cited by ChatGPT, Perplexity and Gemini | Yes | No | No |
| Structured data and entity graph | Yes | Partial | No |
| Transparent, real-time reporting | Yes | Partial | No |
| AI automation and time saved | Yes | No | No |
| Core Web Vitals built in | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
Retargeting and remarketing, answered
They overlap, but they are not identical. Retargeting usually means serving paid ads to people who visited your site or app but left without converting, following them across platforms like Google, Facebook and YouTube. Remarketing leans more on owned channels such as email to re-engage past customers and warm leads. We run both together so no high-intent visitor slips away.
Most visitors never convert on their first visit, even from a great ad. Retargeting keeps your brand in front of those warm audiences and gently nudges them back when they are ready to act. It works alongside your acquisition campaigns rather than replacing them, capturing the demand your other spend has already created.
Restraint and relevance. We cap how often each person sees an ad, rotate fresh creative so the message never goes stale, and segment audiences so people only see offers that match what they actually looked at. The goal is a helpful reminder, never a pursuit, which protects both conversions and how your brand is perceived.
Yes. Even on a modest budget, retargeting is one of the most cost-effective channels available because you are speaking to people who already know your brand. Cost per acquisition tends to be lower than cold prospecting, so smaller advertisers often see strong returns by focusing spend on their warmest, highest-intent visitors first.
Absolutely. We build campaigns around cross-device behaviour, so someone who browsed your products on a phone during their commute can be reminded later on a laptop at home. This joined-up view of each visitor lifts recall and gives you far more chances to win the conversion wherever they prefer to buy.
Pairs well with
Ready to win back the visitors you have already paid for?
Book a free consultation and get a prioritised retargeting and remarketing plan that brings warm visitors back, lifts conversions and lowers your cost per acquisition. No lock-in, no jargon.
Get your free Retargeting And Remarketing Campaigns proposal
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