Schema Markup Generator

Schema markup is structured data you add to a web page so search engines understand its content precisely. Written in JSON-LD format and placed in the page head, it describes entities such as businesses, products, FAQs and articles using the shared vocabulary at schema.org. Search engines use this information to display rich results in Google Search, including star ratings, FAQ dropdowns, breadcrumb trails and product price snippets.

Choose the type that matches the primary content of the page. Use LocalBusiness for a physical business location, Organization for a company profile, Product for an item you sell, Article for a blog post or news story, Service for a service offering, BreadcrumbList for site navigation context, and FAQPage for a page containing questions and answers. Most pages benefit from at least a BreadcrumbList and one content-specific type.

Paste the generated script tag inside the head section of your HTML, or immediately before the closing body tag. Both positions are accepted by Google. If you use WordPress, paste it into a header or footer script field in your SEO plugin, or use the site head hook in your theme. The important thing is that the JSON-LD is present in the HTML source Google crawls, not only loaded by JavaScript after the page renders.

Yes. AI-powered search engines and answer engines such as Google AI Overviews, ChatGPT Search and Perplexity rely heavily on structured signals to identify authoritative sources. Clear schema markup makes your content machine-readable, which increases the likelihood of your information being surfaced in AI answers, featured snippets and knowledge panels. FAQPage and LocalBusiness schema are particularly effective for AI visibility.