Search engine marketing in Australia that turns clicks into qualified leads.
In short
What is search engine marketing?
What our SEM accounts return
- Average return on ad spend
- 4x
- Lower cost per lead
- -41%
- Days to first live results
- 1
Watch how we run a profitable search campaign.
A short look at how Vikilinks blends AI-driven keyword targeting, tight bidding and fast landing pages to lower your cost per lead while keeping you in control of every dollar.
- 4
- Average ROAS achieved
- 41
- Lower cost per lead
- 200
- Campaigns managed
- 1
- Day to first results
Everything your search campaigns need, managed end to end.
We keep all the moving parts of search engine marketing under one roof, so your ads, pages and tracking pull in the same direction.
Google Ads management
Search, Performance Max and Shopping campaigns structured to capture buyers at the exact moment they search, with daily bid and budget tuning.
PPC across every network
Pay per click on Google, Microsoft Bing, Display and YouTube, with budget steered toward the channels that return the most for your goals.
Keyword and SEM strategy
AI-assisted keyword research, negative lists and intent mapping that cut wasted spend and focus your budget on terms that convert.
Landing page speed fixes
We sharpen your campaign pages for speed and performance, lifting Quality Score, lowering cost per click and converting more visitors.
Mobile optimisation
Fast, frictionless mobile journeys built for the way most Australians search, so phone traffic turns into calls, forms and sales.
Conversion tracking and reporting
Server-side and pixel tracking with real events, plus weekly dashboards tying spend to leads, revenue and return, with a named strategist.
Estimate your return from search ads
Move the sliders to see the extra leads and revenue a stronger search and AI presence could deliver.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
Search engine marketing packages, scoped to your goals
Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.
Starter
New sites and local businesses getting found.
- Technical and on-page foundations
- Local SEO and Google Business Profile
- Core schema and answer-first content
- Monthly reporting
Growth
Businesses ready to scale search and AI visibility.
- Everything in Starter
- Full SEO plus AEO and GEO
- Content and digital PR
- Conversion tracking and dashboards
- Fortnightly reporting
Scale
Ambitious brands competing nationally.
- Everything in Growth
- AI automation and custom builds
- Paid media management
- Dedicated strategist
- Weekly reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Vikilinks vs a typical Google Ads agency
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Ranks in Google | Yes | Yes | Partial |
| Cited by ChatGPT, Perplexity and Gemini | Yes | No | No |
| Structured data and entity graph | Yes | Partial | No |
| Transparent, real-time reporting | Yes | Partial | No |
| AI automation and time saved | Yes | No | No |
| Core Web Vitals built in | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
Search engine marketing, answered
Search engine marketing (SEM) is the practice of buying visibility on search results through paid ads, most commonly Google Ads. SEO earns rankings organically over months, while SEM places you at the top of the page the same day you switch a campaign on. Most Australian businesses run both, with SEM driving immediate leads while SEO builds long term traffic. We manage the paid side end to end, from keyword research to bidding, landing pages and conversion tracking.
Management fees for most Australian small and medium businesses sit in line with your goals and competition, kept separate from your media budget, which you control. A practical starting ad spend is usually a scope tailored to your goals, then scaled once the return is proven. We confirm the exact figures after a free account audit, with no lock-in contracts.
Paid search delivers clicks and enquiries on day one, but profitable performance takes a short learning period while the platform gathers conversion data. Most accounts stabilise within two to four weeks as we refine keywords, negative lists and bids. You receive reporting from the first week, so you can see spend, leads and cost per acquisition as the campaigns mature.
Yes. We run Google Search, Performance Max and Shopping, plus pay per click on Microsoft Bing and the Google Display and YouTube networks where they suit your audience. We choose the mix from your goals and data, then move budget toward whatever returns best. Every channel feeds the same conversion tracking so you compare results on a single dashboard.
We do. Slow pages and clunky mobile journeys quietly waste ad spend, so our SEM engagements include landing page speed and performance fixes and mobile optimisation. Faster, cleaner pages lift Quality Score, lower your cost per click and convert more of the traffic you are paying for. It is one of the fastest ways to improve return without raising budget.
Pairs well with
Ready to win the top of Google?
Get a free account audit and a clear plan to lower your cost per lead across search. No lock-in, just a sharper return on every dollar.
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