Social media analytics and reporting that proves ROI.
In short
What is social media analytics and reporting?
- 500
- Businesses served globally
- 1000
- Reports delivered
- 95
- Client satisfaction
- 20
- Avg performance lift
Watch how we turn data into decisions.
From the first data pull to the dashboard your team opens every morning, see how we transform scattered social metrics into a single source of truth that drives real growth.
- One live dashboard across every platform
- Plain-English insights, not vanity metrics
- A named analyst who tells you what to do next
- 100
- Channels tracked
- 20
- Avg campaign lift
- 8
- Saved on reporting monthly
- 1
- Source of truth
Everything you need to understand and grow.
A complete analytics and reporting service that tracks every metric, surfaces every opportunity and tells you exactly where to focus next.
Campaign performance metrics
Reach, engagement, conversions and the KPIs that matter, tracked across every platform and tied back to your business goals.
Audience insights
Demographics, preferences and behaviour analysis so you know exactly who is engaging and how to reach more of them.
Custom dashboards
Live dashboards with real-time data updates, built in plain English and shared securely with your whole team.
Competitor analysis
Benchmark your performance against the field and identify clear, untapped opportunities for growth.
ROI tracking
Measure the real financial impact of every campaign, so you can prove return and invest with confidence.
Scheduled reports
Automated reports delivered straight to your inbox on your cadence, with no manual effort required.
A proven path from data to decisions.
-
01
Data collection & integration
We use leading tools to gather accurate data across all your platforms and bring it together in one place.
-
02
Insights & recommendations
We analyse the metrics, identify the trends that matter and deliver tailored, actionable recommendations.
-
03
Custom reporting & optimisation
We deliver clear reports on your cadence and continuously refine the strategy to keep performance climbing.
What is clearer reporting worth to you?
Move the sliders to see the extra leads and revenue stronger, data-driven social campaigns could deliver.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
Analytics and reporting packages, scoped to you
Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.
Starter
New sites and local businesses getting found.
- Technical and on-page foundations
- Local SEO and Google Business Profile
- Core schema and answer-first content
- Monthly reporting
Growth
Businesses ready to scale search and AI visibility.
- Everything in Starter
- Full SEO plus AEO and GEO
- Content and digital PR
- Conversion tracking and dashboards
- Fortnightly reporting
Scale
Ambitious brands competing nationally.
- Everything in Growth
- AI automation and custom builds
- Paid media management
- Dedicated strategist
- Weekly reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Vikilinks vs typical social reporting
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Ranks in Google | Yes | Yes | Partial |
| Cited by ChatGPT, Perplexity and Gemini | Yes | No | No |
| Structured data and entity graph | Yes | Partial | No |
| Transparent, real-time reporting | Yes | Partial | No |
| AI automation and time saved | Yes | No | No |
| Core Web Vitals built in | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
Social analytics, answered
Social media analytics and reporting is the practice of tracking, measuring and analysing how your content and campaigns perform across every social platform. It turns raw numbers like reach, engagement, follower growth, click-through rate and conversions into clear, plain-English insights and a tailored action plan, so every post and dollar is tied to a real business outcome.
Most Australian businesses invest at a level scoped to their goals, depending on the number of platforms, dashboards and the depth of competitor analysis involved. A one-off dashboard and tracking build typically ranges from a scope tailored to your goals. We confirm the exact figure after a free audit, with no lock-in and every line tied to a measurable outcome.
Reports cover engagement, reach, impressions, follower growth, click-through rates and conversions, then map them to your goals. We also layer in audience demographics and behaviour, top-performing content, best posting times and competitor benchmarks, so you see not just what happened but exactly what to do next.
Monthly reporting is our standard, and we also offer weekly or fortnightly delivery depending on your campaign pace and preferences. On top of scheduled reports, you get a live dashboard you can open any time, plus a named analyst who walks you through what changed and why.
Yes. We set up custom dashboards and integrate tools that let you monitor performance in real time, so you never wait for a monthly report to spot a winning post or a campaign that needs adjusting. Dashboards are built in plain English and shared securely with your whole team.
Pairs well with
Ready to see what your social data is telling you?
Get a free analytics audit and a clear plan to turn every metric into measurable growth. Based in Parramatta NSW, serving businesses Australia-wide.
Get your free Analytics And Reporting proposal
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