App store optimisation that turns store searches into downloads.
In short
What is app store optimisation (ASO)?
Watch how we optimise an app listing.
From the first competitor scan to the final screenshot test, see the exact ASO method our Parramatta team uses to lift Australian apps in the Apple App Store and Google Play.
- Map the high-intent keywords your audience actually searches
- Rework titles, visuals and descriptions that drive installs
- Track rankings and downloads against your baseline every fortnight
- 280
- Avg organic downloads
- 200
- Keywords ranked
- 2
- iOS and Android
- 56
- Days to movement
Every listing signal, optimised as one system.
We do not chase single tweaks. Your store listing is tuned across the factors Apple and Google weigh most, so the whole page earns more visibility and more installs.
Keyword optimisation
We identify and target the most relevant search terms in your category, then weave them through your listing so your app surfaces for the queries that actually drive downloads.
Visual optimisation
We refine your app icon, screenshots and preview videos so your listing grabs attention in a crowded store and turns more browsers into installs.
Review and rating management
We help you earn more positive reviews and higher ratings by prompting happy users at the right moment and responding to feedback that shapes future ranking.
Localisation for global reach
We adapt your listing for different regions and languages so your app resonates beyond Australia and expands into new markets and audiences.
Title and description optimisation
We craft compelling, keyword-rich titles and descriptions that communicate value fast and convert store visitors into engaged users.
Tracking and competitor analysis
We benchmark you against the apps you compete with and watch every ranking signal, so each refinement is grounded in real data rather than guesswork.
A clear three-stage method.
-
01
Audit and strategy
We analyse your app's current performance, store presence and competitors to define a focused ASO strategy built around real download opportunities.
-
02
Optimise and implement
We optimise keywords, visuals, titles and descriptions across both stores to lift your visibility, appeal and conversion from listing to install.
-
03
Monitor and refine
We continuously track rankings, ratings and downloads, then refine the listing so your app stays ahead of the competition and keeps improving.
What could better ASO be worth to your app?
Move the sliders to see the extra leads and revenue a stronger search and AI presence could deliver.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
App store optimisation packages, scoped to your goals
Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.
Starter
New sites and local businesses getting found.
- Technical and on-page foundations
- Local SEO and Google Business Profile
- Core schema and answer-first content
- Monthly reporting
Growth
Businesses ready to scale search and AI visibility.
- Everything in Starter
- Full SEO plus AEO and GEO
- Content and digital PR
- Conversion tracking and dashboards
- Fortnightly reporting
Scale
Ambitious brands competing nationally.
- Everything in Growth
- AI automation and custom builds
- Paid media management
- Dedicated strategist
- Weekly reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Vikilinks vs a typical ASO agency
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Ranks in Google | Yes | Yes | Partial |
| Cited by ChatGPT, Perplexity and Gemini | Yes | No | No |
| Structured data and entity graph | Yes | Partial | No |
| Transparent, real-time reporting | Yes | Partial | No |
| AI automation and time saved | Yes | No | No |
| Core Web Vitals built in | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
App store optimisation, answered
App store optimisation is the practice of improving an app's visibility and ranking inside the Apple App Store and Google Play. By refining keywords, titles, descriptions, screenshots, icons, reviews and ratings, ASO lifts organic downloads so the right users discover your app without you relying solely on paid acquisition.
With millions of apps competing for attention, most discovery still happens through store search. ASO makes sure your app stands out in the listings that matter, reaches the audience most likely to convert, and earns organic installs that compound over time rather than disappearing the moment your ad spend stops.
Timelines depend on your category, competition and current store presence. Most apps begin to see measurable movement in keyword rankings and organic downloads within four to eight weeks, with momentum building as ratings improve and your listing keeps getting refined against real performance data.
The biggest levers are relevant keywords, a strong app title and description, the volume and recency of downloads, plus the quality of your reviews, ratings and visual assets such as the icon and screenshots. We tune every one of these signals together so the whole listing earns more trust from the store algorithms.
ASO is built for long-term organic growth and steadily lowers your dependency on paid installs. Many brands run ASO alongside paid campaigns for the strongest combined result, because a well-optimised store listing also makes every paid click convert better once users land on it.
Yes. By aligning your descriptions, visuals and keywords with genuine user intent, ASO attracts people who actually want what your app does. Those better-matched users are far more likely to engage, keep the app installed and leave positive reviews that feed back into stronger rankings.
Pairs well with
Ready to lift your app's downloads?
Get a free ASO and store visibility audit, plus a prioritised plan to outrank the apps you compete with across iOS and Android. No lock-in, no jargon.
Get your free App Store Optimization ASO proposal
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