Find the keywords that win rankings, traffic and customers.
In short
What is keyword research and strategy?
- Mapped to search intent, not just volume
- 15+ years of SEO experience
- Long-tail and local targeting
Watch how we turn search data into a growth plan.
From the first keyword gap to a finished keyword map, see how our team uncovers the terms your competitors miss and the intent behind every search, so every page you publish is built to be found.
- Industry-leading research tools, read by experienced strategists.
- Intent-first targeting that prioritises buyers over browsers.
- A keyword map you can hand straight to your content team.
- 3
- More organic traffic
- 1000
- Strategies delivered
- 15
- SEO experience
- 500
- Businesses helped
Everything your keyword strategy needs.
Six core deliverables that take you from guesswork to a clear, prioritised roadmap for search and AI visibility.
In-depth keyword research
Deep research using industry-leading tools, surfacing the terms your customers actually search and the volume and difficulty behind each one.
Competitive gap analysis
We reverse-engineer your competitors to find the valuable keywords they rank for and you do not, then turn those gaps into your next wins.
Long-tail and high-converting terms
Targeting specific, lower-competition phrases that convert faster and attract higher-quality traffic ready to buy or enquire.
Local SEO keyword strategies
A dedicated local keyword layer so location-based businesses appear in the Google local pack, Maps and "near me" searches.
Search intent analysis
We classify every keyword by intent, informational, commercial or transactional, so your content matches exactly what searchers expect.
Keyword mapping and implementation
A detailed keyword map assigning terms to pages, preventing cannibalisation and giving your team clear guidelines to put it all into action.
A clear three-step process.
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01
Discovery and research
We analyse your industry, competitors and audience to uncover the keyword opportunities with the strongest potential to grow your business.
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02
Strategy development
We build a tailored plan blending head terms, long-tail phrases and local keywords, each mapped to the page best placed to win it.
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03
Implementation and monitoring
We integrate keywords into your content and track performance, refining the strategy as rankings, trends and your goals evolve.
See what better keywords could be worth
Move the sliders to estimate the extra leads and revenue a sharper, higher-intent keyword strategy could deliver for your business.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
Keyword strategy packages, scoped to your goals
Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.
Starter
New sites and local businesses getting found.
- Technical and on-page foundations
- Local SEO and Google Business Profile
- Core schema and answer-first content
- Monthly reporting
Growth
Businesses ready to scale search and AI visibility.
- Everything in Starter
- Full SEO plus AEO and GEO
- Content and digital PR
- Conversion tracking and dashboards
- Fortnightly reporting
Scale
Ambitious brands competing nationally.
- Everything in Growth
- AI automation and custom builds
- Paid media management
- Dedicated strategist
- Weekly reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Vikilinks vs a typical SEO agency
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Ranks in Google | Yes | Yes | Partial |
| Cited by ChatGPT, Perplexity and Gemini | Yes | No | No |
| Structured data and entity graph | Yes | Partial | No |
| Transparent, real-time reporting | Yes | Partial | No |
| AI automation and time saved | Yes | No | No |
| Core Web Vitals built in | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
Keyword research, answered
We map your industry, competitors, audience and search intent, then weigh each term on relevance, search volume and realistic ranking potential. The result is a prioritised list that balances quick wins with high-value targets, so your effort goes where it actually moves revenue rather than vanity rankings.
Yes, but we attack them intelligently. We pair ambitious head terms with long-tail and niche keywords that convert faster and face less competition. That gives you early traction and quality traffic while we build the authority needed to compete for the bigger, harder terms over time.
We recommend a review every three to six months. Algorithms shift, search trends move and your own offerings change, so a strategy that was sharp last quarter can drift. Regular reviews keep your keyword map aligned with current intent and protect the rankings you have already earned.
Absolutely. If location matters to your customers, we build a dedicated local keyword layer so you appear in the Google local pack, Maps and "near me" searches. We target suburb and service combinations real Australians type, then map them to the right local landing pages.
Yes. Every engagement includes a detailed keyword map that assigns specific terms to the most relevant pages. This prevents keyword cannibalisation, gives each page a clear focus and turns your strategy into a practical brief your team or ours can implement straight away.
Pairs well with
Ready to target the keywords that grow your business?
Book a free keyword consultation and get a clear, prioritised strategy built to win rankings, traffic and customers across Google and AI search.
Get your free Keyword Research And Strategy proposal
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