Logo and brand identity design that wins trust and recognition.
In short
What is logo and brand identity design?
- 98% client success rate
- 15+ years of brand expertise
- No obligation, no hidden fees
Watch how we turn your vision into a brand.
From the first discovery conversation to a finished style guide, see how our team shapes a logo and identity that reflects your values, resonates with your audience and stays consistent across every touchpoint.
- Discovery-led design grounded in your business and audience.
- A full identity system, not just a single logo file.
- Brand guidelines that keep everything consistent and polished.
- 98
- Client success rate
- 15
- Brand expertise
- 3
- Initial directions
- 500
- Businesses helped
Everything your brand identity needs.
Six core deliverables that take you from a blank page to a complete, cohesive identity your customers remember and trust.
Custom logo design
A unique, purpose-built logo crafted around your business, never a template. We design a mark that captures your personality and works beautifully at any size, on any background.
Colour palette development
A defined set of brand colours chosen to evoke the right emotion and stay instantly recognisable, so your identity feels deliberate and cohesive across every platform.
Typography selection
Carefully paired typefaces that match your brand personality and read clearly everywhere, giving your words the same considered look as your logo.
Brand style guide
Full documentation covering logo usage, fonts, colours, spacing and visual rules, so anyone working on your brand keeps it polished and consistent.
Digital and print assets
Business cards, letterheads and social media templates designed to match, giving you ready-to-use collateral that looks unmistakably yours from day one.
Logo refresh and evolution
Modernise an existing logo while keeping the core elements customers recognise, or evolve it into a more flexible, scalable identity built to last.
A clear three-step process.
-
01
Discovery and direction
A discovery session to understand your business, audience, values and preferences, then a mood board that sets the visual direction before any logo is drawn.
-
02
Design and refinement
We present two to three distinct concepts, then refine your chosen direction through multiple revision rounds until the identity feels genuinely right.
-
03
Delivery and guidelines
You receive every file format plus a full brand style guide, so your new identity stays consistent and polished everywhere it appears.
See what a stronger brand could be worth
Move the sliders to estimate the extra enquiries and revenue a clearer, more trusted brand identity could unlock for your business.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
Brand identity packages, scoped to your goals
Pick the level that fits where you are. Every engagement is tailored and quoted to you, with no lock-in and every line tied to an outcome.
Starter
New sites and local businesses getting found.
- Technical and on-page foundations
- Local SEO and Google Business Profile
- Core schema and answer-first content
- Monthly reporting
Growth
Businesses ready to scale search and AI visibility.
- Everything in Starter
- Full SEO plus AEO and GEO
- Content and digital PR
- Conversion tracking and dashboards
- Fortnightly reporting
Scale
Ambitious brands competing nationally.
- Everything in Growth
- AI automation and custom builds
- Paid media management
- Dedicated strategist
- Weekly reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Vikilinks vs a typical design studio
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Ranks in Google | Yes | Yes | Partial |
| Cited by ChatGPT, Perplexity and Gemini | Yes | No | No |
| Structured data and entity graph | Yes | Partial | No |
| Transparent, real-time reporting | Yes | Partial | No |
| AI automation and time saved | Yes | No | No |
| Core Web Vitals built in | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
Logo and brand design, answered
Every engagement delivers a custom logo, a defined brand colour palette, considered typography, a mood board and clear visual guidelines. You can add business cards, social media templates and marketing collateral, so your identity stays consistent everywhere your Australian business shows up.
It starts with a discovery session. We dig into your business, your audience, your values and the look you are drawn to, then let those insights shape every design decision. Nothing is guesswork, so the final identity genuinely reflects who you are and who you serve.
You typically receive two to three distinct initial concepts, then multiple rounds of revisions on your chosen direction. We keep refining until you are genuinely happy, because your logo has to feel right before it earns trust with your customers.
Yes. You own the finished work and receive every standard format, including AI, EPS, SVG, PNG and JPG, ready for print, web and social. That means you are never locked in or chasing files when you need your logo at full quality.
Absolutely. We can modernise your current logo while keeping the core elements your customers already recognise, or evolve it into a more flexible, scalable identity. The goal is a sharper, future-ready brand that still feels familiar to the people who know you.
Pairs well with
Ready to build a brand customers remember?
Book a free, no-obligation brand consultation and get a clear path to a distinctive logo and identity that builds trust, recognition and lasting first impressions.
Get your free Logo And Brand Identity Design proposal
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