Digital marketing strategy that turns scattered spend into measurable growth.
In short
What is a digital marketing strategy?
Data-driven
Every recommendation rests on market research and competitor evidence, never guesswork or a templated playbook.
Measured on a baseline
We agree the numbers up front and report leads, cost per acquisition and revenue against them.
AI-powered
AI surfaces insight across search, social and your funnel so the plan stays sharp and ahead of rivals.
Watch how we build a strategy that pays for itself
A quick look at how Vikilinks turns research and competitor evidence into a clear roadmap: priorities, owners and the numbers that prove your spend is finally working harder.
- Market and competitor research that finds your edge
- A prioritised roadmap with owners and targets
- Clear reporting against your agreed baseline
- 500
- Australian businesses transformed
- 2
- To deliver your strategy roadmap
- 24
- Typical reply to your enquiry
- 0
- No fixed-term contracts, ever
Figures are illustrative of typical outcomes and published industry benchmarks. Individual results vary with market, budget and starting point.
Everything your strategy needs, in one team
No bolt-ons, no vendor juggling. Every discipline that turns goals into a working plan, delivered together and tied to outcomes you can measure.
Sales funnel strategy
We design and optimise your funnel, connect it to CRM automation and tune each stage so more enquiries turn into paying customers.
Lead generation planning
A clear plan to attract high-quality leads through SEO, paid advertising and remarketing, focused on the channels that suit your market.
Social media strategy
Creative campaign direction and paid growth tactics that lift engagement and put your brand in front of the right audience.
Market and competitor research
Deep competitor analysis and customer journey mapping that reveal a genuine edge, so your plan is grounded in real demand.
Revenue planning and forecasting
Forecasting, reporting and long-term growth planning that keep the numbers honest and the strategy pointed at sustainable revenue.
Marketing automation design
We build systems that nurture leads and run around the clock, so your pipeline keeps moving without constant manual effort.
Six strategy disciplines, one connected roadmap
A strong strategy is built from the right foundations. Explore the research, positioning and growth work that shapes every plan we deliver. Each links to a dedicated page with the detail and deliverables.
Digital Marketing Strategy and Planning
A full channel and budget plan that turns business goals into a prioritised roadmap your team can act on this quarter.
Learn moreBrand Positioning and Rebranding Strategy
Define where you sit in the market and why buyers should choose you, then carry that story across every touchpoint.
Learn moreMarket Research and Analysis
Deep research into your market, demand and audience so decisions rest on evidence rather than assumption.
Learn moreCustomer Journey Mapping
Map every step from first awareness to repeat purchase, then remove the friction that quietly costs you sales.
Learn moreGrowth Strategy and Implementation
A scalable growth plan with the hands-on execution to make it happen, not just a document handed over at the end.
Learn moreCompetitor Benchmarking
See exactly where rivals win and where they leave gaps, then build a plan that exploits the daylight between you.
Learn moreEstimate the return on a sharper strategy
Move the sliders to see the extra leads and revenue a focused, data-driven plan could unlock when your spend finally points in one direction.
Extra qualified leads / month
+
Extra revenue / month
$
Illustrative estimate. Actuals depend on market, budget and starting point.
Results we have engineered.
Real growth, measured against a baseline. Here is what compounding search, AEO and automation looks like for Australian businesses.
The challenge: Invisible for high-intent local searches, with new work arriving only through referrals.
- +312%
- Organic traffic
- #1
- For 40+ keywords
- 3.1x
- Qualified leads
The challenge: A strong offer that buyers simply never saw inside their AI research.
- Cited
- By ChatGPT & Perplexity
- +186%
- Branded search
- 2.4x
- Demo requests
The challenge: A slow storefront and manual workflows capping both traffic and team capacity.
- +248%
- Organic revenue
- 0.9s
- Largest paint (LCP)
- 15 hrs
- Saved weekly via automation
Results from individual client engagements, measured against each client's own baseline in Google Search Console and Google Analytics 4. Client names are withheld by agreement. Outcomes vary with market, competition, budget and starting point.
Simple, transparent strategy packages
Scoped to your goals and your stage of growth. No lock-in, every line tied to research, planning or revenue.
Business Builder
Startups and small businesses laying foundational strategic groundwork.
- Market and competitor research
- Core funnel and channel plan
- Customer journey mapping
- Monthly reporting against baseline
Growth Accelerator
Growing businesses aiming to scale operations and spend with confidence.
- Everything in Business Builder
- Lead generation and paid strategy
- Marketing automation design
- Revenue forecasting and planning
- Quarterly strategy reviews
Market Leader
Established enterprises needing comprehensive, always-on strategic oversight.
- Everything in Growth Accelerator
- Multi-market and multi-channel planning
- Dedicated strategist
- Hands-on implementation support
- Executive reporting
We do not publish fixed prices. Every engagement is scoped and quoted to your goals after a free audit, with no lock-in.
Why an AI-powered strategy agency wins
| Vikilinks | Typical agency | In-house DIY | |
|---|---|---|---|
| Evidence-based roadmap, not a slide deck | Yes | Partial | No |
| Baseline agreed before any work begins | Yes | Partial | No |
| Market research and competitor benchmarking | Yes | Partial | No |
| Customer journey mapping included | Yes | Partial | No |
| AI-powered insight across channels | Yes | No | No |
| Revenue forecasting and clear reporting | Yes | Partial | No |
| No lock-in contracts | Yes | Partial | No |
Digital marketing strategy, answered
A digital marketing strategy is a clear, evidence-based plan that connects your business goals to the channels, messages and budget most likely to deliver them. It matters because without one, spend gets scattered across tactics that do not compound. A strategy gives every campaign a reason to exist and a number to be measured against.
Our service covers market research and competitor analysis, customer journey mapping, channel and budget planning, sales funnel and lead generation strategy, social media and content direction, marketing automation design, and revenue forecasting. You receive an actionable roadmap with priorities, owners and measurable targets, not a slide deck that sits on a shelf.
A focused strategy is usually ready within two to four weeks, depending on the depth of research and the number of channels involved. Larger enterprises with multiple markets or product lines may take longer. We move quickly because every week without direction is a week of wasted spend, and we keep you involved at each milestone.
We agree on a baseline before any work begins, then track leads, cost per acquisition, conversion rate and revenue against it. Reporting is monthly and plain spoken, so you always know what is moving, why, and what we are doing next. We measure outcomes that affect your bottom line, never vanity metrics.
No. We work on flexible, no lock-in terms because the work should keep your business, not a contract. Most clients stay because the strategy delivers, and we are happy to be judged on results each month rather than on the small print.
Put your strategy to work
Best SEO Agency
Turn your strategy into rankings and AI citations with transparent, white-hat SEO measured on a real baseline.
ExploreAI Automation
Bring your roadmap to life with automation that nurtures leads, scores enquiries and reports without manual effort.
ExploreBrand Reputation Management
Protect the trust your strategy builds with monitoring, review management and a consistent brand everywhere it appears.
ExploreReady to give your marketing a direction?
Start with a free strategy call. We will look at where your spend goes today, find the quickest wins, and map a clear, data-driven plan that points everything at growth.
Get your free Strategy services proposal
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